Real Estate & Technology Trends

Technology has done wonders for most of us – in fact, remembering daily life before the Internet seems hard to do some days. For Realtors® who have been in the business a while, our jobs were quite different before some of the modern advancements we now use. Keeping up with the various trends in technology is part of many people’s lives, and Realtors® are no exception; it’s a natural part of our jobs. Here are just some of the ways that new technology and tools help us, and our valued clients:

Internet & cloud services

It may seem obvious, but it wasn’t all that long ago that real estate professionals relied solely on print media and word of mouth to promote a listing. For interested buyers, they had to wait for the weekend newspaper and make a mad dash to an open house or to reach their Realtor® in order to view a home. With advancements in online services such as MLS, starting a home search has never been more convenient. Now there are many online options that make the entire process more efficient and streamlined. There’s no more faxing back and forth now that there are various online options for sharing and editing documents, graphics and folders. The convenience of signing documents electronically has made life easier for everyone, and the bonus is that it helps save the planet with less paper and less driving! Some Realtors® are also starting to make more use of tools such as “Customer Relationship Management” (CRM) as well as using chat bots - those little pop ups that keep customers, and potential clients, engaged.

Cell phones & apps

Although cell phones have been in regular use by most Realtors® for about 20 years now, the availability of various mobile phone applications has made it so convenient for Realtors® and their clients (as well as their brokerage) to communicate, set up viewings, review documents and much more. Further, there are many apps that help keep everyone on schedule, organized and finding what they need to find. Whatever you’re looking for, there’s an app for that!

Social media

Getting and growing referrals is a key component of sales, including real estate sales. Many Realtors® make good use of social media platforms such as Facebook, Twitter, LinkedIn and Instagram to gain a wider audience, and get more engagement and traffic. Every new ‘follower’ is a potential referral, so Realtors® are upping their game to learn more about how to maximize social media to their advantage.

Virtual reality (VR)

The option of getting a virtual tour of a home before actually going to see it is very alluring and convenient. With the rise of virtual reality and even augmented reality, potential buyers can envision themselves in the home, thus increasing the interest in the listing.


Marketing a potential property to the max is every Realtor’s® goal. Using aerial photography is becoming more affordable and accessible for people in the real estate business. Not only does the use of drones help capture the entire property in video and/or still photography formats, it also can highlight nearby features such as parks, schools, waterfront proximity, and more.

Keeping up & finding success

It’s hard to predict the next latest and greatest technology, as new tools are being developed almost daily! Blockchain is something we’re learning more about for example, and it may transform the real estate industry even more than anyone imagined. What it all boils down to is that you have a Realtor® you can trust, who’s knowledgeable, experienced and someone you relate to – that’s not something that a machine can do – at least in the foreseeable future. Further, your Realtor® will know the ins and out of your geographic area, the neighbourhood, and local home values. They are also trained negotiators, something no ‘app’ can do! Although technology can speed up certain processes, and help expedite a home search, it’s all about the human touch that makes the difference when selling or buying your home. If you’re looking to buy or sell in Collingwood, Wasaga Beach, Meaford, The Blue Mountains or Grey County, all you need to do is give us a call at 705-445-7085. You won’t get a robot or an AI machine, you’ll get a real person who’s here to help you find success in your real estate pursuits.


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6. Your Lawyer Will Give You The Deed & The KEYS To Your NEW HOME!

The key exchange is the most exciting part of closing day! It's the reward you've been waiting for since you submitted your offer and endured the process of home buying from start to finish. Now it's time for you to walk through the door & proudly lay your new welcome mat at the threshold for all to see. Of course, you will still have a little slugging to do, now that you can move in, but your new adventure of home ownership has now begun.

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REALTOR®, REALTORS®, and the REALTOR® logo are certification marks that are owned by REALTOR® Canada Inc. and licensed exclusively to The Canadian Real Estate Association (CREA). These certification marks identify real estate professionals who are members of CREA and who must abide by CREA's By-Laws, Rules and the REALTOR® Code.  The MLS® trademark and the MLS® logo are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.

   The trademarks MLS®, Multiple Listing Service®, and the associated logos identify professional services rendered by REALTOR® members of CREA to effect the purchase, sale and lease of real estate as part of a cooperative selling system.

Clairwood Real Estate Corporation, Brokerage
306-10 Keith Ave.
Collingwood ON  L9Y0W5
(705) 445-7085
(877) 445-7085